Resources
Practical guides for a website that wins work
Short, usable advice for contractor owners. No email gate and no invented shortcuts.
The 10-minute contractor website teardown
Review the site in the order a real prospect experiences it. Score evidence and friction, not personal design taste.
- 1On a phone, can you name the trade, service area, and next action in five seconds?
- 2Can a prospect call, text, or request a quote without hunting through the menu?
- 3Does real work, a real review, or a real credential appear before generic claims?
- 4Do service pages answer scope, process, service area, and common objections?
- 5Are calls, texts, forms, qualified leads, and won jobs measured separately?
5 website mistakes that cost contractors leads
Most contractor sites do not fail because they look old. They fail because the next action is unclear or the proof arrives too late.
- 1Hiding the phone and quote action below the first screen
- 2Leading with generic claims instead of trade, service area, and proof
- 3Using slow, oversized job photos without mobile compression
- 4Asking for too much information before the first reply
- 5Tracking visits but not calls, texts, quote requests, and won jobs
Local SEO for subcontractors: the useful foundation
Local visibility starts with consistent business information and pages that genuinely answer a service-area customer’s question.
- 1Complete and verify the Google Business Profile
- 2Use one consistent name, address, and phone across directories
- 3Create distinct service pages with real project photos and FAQs
- 4Add service-area pages only when each page has useful local detail
- 5Connect Search Console and review actual search queries monthly
What makes a trade website feel trustworthy
A homeowner or general contractor is looking for evidence that you answer, show up, and can handle the exact job in front of them.
- 1Real project photos with location and scope
- 2Named reviews that match the work shown
- 3License, insurance, warranty, and service-area details
- 4A direct phone number plus a short quote path
- 5Clear ownership, pricing expectations, and what happens next
Job-site photography that sells the work
Consistent, honest photos outperform generic stock images because buyers can inspect the finish and recognize work like their own.
- 1Wipe the phone lens and shoot in even daylight
- 2Take the same wide angle before and after
- 3Add close shots of edges, seams, finishes, and cleanup
- 4Keep people and private addresses out unless you have permission
- 5Send the original files instead of screenshots or social-media downloads
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