The operating system
A contractor website that gets measured and improved.
The Contractor Growth System connects the build, local search work, lead tracking, client feedback, and ongoing priorities in one visible 30, 60, and 90-day process.
Before launch
Position the business clearly
- Confirm priority services, service areas, and best-fit jobs
- Build the conversion path around calls, texts, and quote requests
- Install analytics, Search Console, and included lead tracking
Day 30
Verify the foundation
- Confirm tracking and forms are recording correctly
- Review indexing, search visibility, and early visitor behavior
- Fix friction found on real devices and in real inquiries
Day 60
Improve search and conversion
- Compare search queries with the jobs the contractor wants
- Strengthen pages, calls to action, and local signals
- Separate raw inquiries from client-marked qualified leads
Day 90
Decide what earns the next investment
- Review visits, calls, texts, forms, qualified leads, and jobs won
- Document completed work and the next three priorities
- Publish a case study only when data is checked and the client approves
Visibility
Search impressions, clicks, indexed pages, and local-search movement from named sources.
Demand
Human visitors, tracked calls and texts, and spam-filtered quote requests.
Business outcome
Qualified leads, jobs won, and revenue only when the client confirms them.
Who owns what
| Responsibility or asset | Owner | How it works |
|---|---|---|
| Website, hosting, security, backups | Opus | Included by plan |
| Copy, layout, speed, technical SEO | Opus | Client approves before launch |
| Job photos, licenses, service truth | Client | Opus organizes and publishes |
| Lead quality and jobs won | Client | Opus reports only confirmed outcomes |
| Domain, logo, photos, copy, reviews | Client | Always remain the client’s |
| Website files | Opus while subscribed | $2,500 optional buyout |
Reporting is included according to your plan.
Foundation includes Analytics access. Growth includes monthly ranking reports. Authority adds broader performance reviews and quarterly strategy meetings. Every report separates measured activity from client-confirmed business outcomes, and no plan guarantees rankings or revenue.