Opus DigitalON-CALL SALES WALKTHROUGH
01

The problem and promise

Get found. Build trust.
Book more jobs.

Contractors lose work when customers can't quickly trust them, understand their services, or take the next step. Opus builds and manages the entire system.

Text us and it's handled.
Look established Get found locally Easy to call, quote, or book
Unlimited revisions until launch You own your domain
Screenshot of the live Platinum Epoxy website
LIVE CLIENTPlatinum EpoxyContractor website · Fort Worth, TexasOpen live site
Screenshot of the live Hobby Hound e-commerce website
E-COMMERCEHobby HoundAdditional system build · Las Vegas, NevadaOpen live site
02

Professional website + SEO

Look established. Get found.

One professional website, structured so local customers and search engines both understand exactly what you do and where you do it.

Your websiteSAMPLE CONTRACTOR HOMEPAGE · ILLUSTRATION
Professional mobile-first website

Designed from scratch for your trade, fast on every phone, and easy to trust.

Service and location pages

Every service and service area gets a page a customer and a search engine can find.

Search-ready structure and ongoing SEO

Structured data, fast load times, and continuing search work at the level of your plan.

Foundation5 focused pages plus basic on-page SEO
GrowthUp to 10 core pages, service-area pages, and monthly SEO work
AuthorityUnlimited pages, custom landing pages, expanded local SEO, content, AEO, and strategy
See exact SEO scope
Foundation SEO scope

Basic on-page SEO

Google Analytics

Growth SEO scope

Everything in Foundation

Advanced on-page SEO

Google Business Profile optimization

Google Search Console setup

Monthly SEO work

Ranking reports

Citation management

Authority SEO scope

Everything in Growth

Expanded campaign guided by performance data

AI Search Optimization (AEO)

New content creation

Google Business Profile posting

Competitor analysis

Quarterly strategy

No agency can honestly guarantee a specific ranking. Opus commits to the work, reporting, and continuous improvement included in the package.

03

Capture and qualify leads

Turn every interaction into momentum.

Booking and instant estimates capture demand. Post-job review requests help finished work build trust for the next customer.

Live booking calendarINTERACTIVE SAMPLE · NOTHING IS SENT
Loading this month's open times…
WORKS WITH CALENDLYCAL.COMJOBBEROTHER SUPPORTED BOOKING LINKS + EMBEDS
FoundationLive booking calendar plus one useful estimator
GrowthSmart intake, approved estimate logic, and lead capture
AuthorityMulti-service routing, the calculator suite, attribution, and follow-up workflows
04

Knox AI sales assistant

Knox responds while your team is busy.

Knox is the clearly labeled AI assistant on Opus-built websites. It answers, qualifies, and hands every serious lead to a human.

KnoxAI Sales AssistantAI
SCRIPTED DEMO CONVERSATIONINCLUDED · PLUS KNOX ADMIN

The calculator says 720 square feet. What should I do next?

I am Knox, an AI sales assistant. I can explain that approved calculator result, route this commercial project to the right service workflow, and prepare a booking request.

Knox is an AI assistant and may make mistakes. A human handoff is always available. Usage is controlled, never unlimited.

Foundation: Knox is an optional add-onIncluded with Growth and AuthorityUsage is controlled, never unlimitedHuman handoff is always availableFictional demo data · nothing sends without approval
See every customer-facing Knox capability
Answers approved business questions
Captures consented contact details
English and Spanish
Multi-step project qualification
Structured lead summaries
Guided service recommendations
Conversion insight + lead-flow tuning
Explains calculator results
Routes leads to the right workflow
Approved booking + follow-up actions

Every level runs on approved knowledge, a controlled usage allowance, and a human handoff.

05

Knox Admin · owner only

Ask the questions your sales data usually can't answer.

Inside the secure admin page, Authority owners can ask Knox Admin to find the best opportunities, expose lost revenue, and turn the answer into a clear sales plan.

Package tier
yourcompany.com/adminSIGNED IN AS OWNER
AUTHORITY ONLY · ADMIN ACCESS REQUIRED · SAMPLE DATA
Knox AdminBusiness Owner AI Sales AssistantOWNER ONLY
OWNER QUESTION

Knox, using our last 30 days of leads, calls, instant estimates, and booked jobs, tell me who Gavin should contact today, how much revenue is at risk, where we're losing the most jobs, and the one change most likely to increase bookings this month.

KNOX ADMIN · MORNING SALES BRIEFPrioritize four leads today. $31,800 is at risk.ANALYSIS COMPLETE
OPEN PIPELINE$86,4007 qualified opportunities
REVENUE AT RISK$31,8004 leads waiting on follow-up
PRIORITY FORECAST$26K–$38KSample close range
BIGGEST LEAKEstimate completed → site visit booked

18 commercial estimates were completed, but only 7 site visits were booked. Most drop-off happens on mobile after 5 PM.

STRONGEST SOURCEGarage-floor SEO page

It produced 5 booked jobs at a $4,900 average value—the best combination of lead quality and close rate.

TODAY'S SALES PLAY
  1. 1

    Gavin calls the four hot estimate leads before 10 AM.Start with the two commercial projects worth $19,600 combined.

  2. 2

    Approve three prepared follow-up texts.Each message uses the lead's service, estimate, and requested timing.

  3. 3

    Put booking immediately after every estimate.Route after-hours leads to a next-morning callback option.

Expected result from the first change3–5 additional site visits this month, based on fictional sample conversion data—not a guarantee.
Illustration of the authenticated admin-only surface. Knox Admin is never available to public website visitors.
Authority onlySecure owner accessUses approved business dataOwner approves actions before anything sendsFictional sample data shown
06

Analytics

See exactly what creates leads.

Track visitors, calls, quote requests, bookings, and the path between them so every decision is based on what customers actually do.

Package tier
ADMIN TRAFFIC PREVIEW · SAMPLE DATA
Traffic + CampaignsAnonymous activity · bots filtered · call tracking connected
Last 30 days
Visitors418
Calls31
Quote requests18
Bookings11
FUNNEL · SAMPLE

418 Visitors

61 Took an action

29 Became leads

CALL TRACKING · SAMPLE

24 connected

7 missed

96 minutes

CAMPAIGN ATTRIBUTION ties every tracked call and booked job back to the page, ad, or campaign that produced it.

The owner sees which pages, sources, and campaigns actually create calls and quote requests. Opus uses the same numbers to improve the site every month.

07

Improve and let Opus handle it

The website keeps working. You never manage it.

Opus uses the analytics to prioritize the monthly work, handles every request, and expands what is producing results.

ODOpus Digital · Your web teamToday · 8:42 AM

Can you add our new commercial service?

On it. We'll handle the page, mobile layout, search details, and live update.

Handled by your Opus web team
STEP 1

Launch

The system goes live and measurement starts.

STEP 2

Measure and improve

Real visitor signals drive the monthly work.

STEP 3

Expand what works

Pages, campaigns, and tools grow where the data points.

See the full monthly plan, tier by tier
Foundation$100/mo
  • Hosting
  • Security updates
  • Website backups
  • Minor content edits
  • Technical support
Growth$300/mo
  • Website maintenance
  • Monthly SEO
  • Google Business Profile management
  • Monthly ranking reports
  • Citation management
  • Booking-flow monitoring and intake refinements
  • Two hours of website edits
  • Priority support
  • Knox monitoring, approved knowledge updates, usage monitoring, and lead-flow QA
  • Calculator conversion tracking and reasonable formula or copy refinements
Authority$600/mo
  • Everything in the Growth Plan
  • Expanded SEO campaign guided by performance data
  • AI search visibility (AEO) upkeep and reporting
  • New content creation
  • Google Business Profile posting & optimization
  • Performance reviews
  • Booking-route and campaign conversion optimization
  • Quarterly strategy meetings
  • Unlimited website edits
  • Highest priority support
  • AI knowledge and workflow tuning, integration monitoring, usage reporting, and evaluation
  • Calculator and campaign expansion with conversion optimization
See the 30 / 60 / 90 day system
DAY 30

Launch baseline

What shipped, what visitors do, and the first priorities.

DAY 60

Improve the path

Refine pages, content, calculator flow, and lead handoff from real signals.

DAY 90

Set the next move

Review the work, name the next priorities, and keep building.

08

Choose the right plan

Three plans. One clear next step.

Every plan is a complete managed system. Authority is our recommendation for serious growth, and every option can start from this screen.

FoundationProfessional starting point

$1,500 build

$100/mo Growth Plan

$1,600 due today
  • Custom 5-page website
  • Live booking calendar connection
  • One focused instant estimator
  • Basic SEO and analytics

Best for a newer company that needs a credible professional presence.

Choose Foundation
Most popular
GrowthBest-value lead generation system

$2,500 build

$300/mo Growth Plan

$2,800 due today
  • Up to 10 core pages + service areas
  • Instant Quote engine with lead capture
  • Knox AI lead assistant included
  • Monthly SEO and ranking reports

Best for contractors who want the website generating leads.

Choose Growth
RECOMMENDED FOR SERIOUS GROWTH
AuthorityRecommended for serious growth

$5,000 build

$600/mo Growth Plan

$5,600 due today
  • Unlimited pages + custom landing pages
  • Instant Quote suite with campaign attribution
  • Knox plus owner-only Knox Admin
  • Expanded SEO, content, and AEO

Best for established companies serious about dominating their market.

Choose Authority

Pricing and package names are pulled from the live checkout configuration.

READY WHEN YOU ARE

Build the system that keeps working after launch.

You approve everything before launch, your domain stays yours, and the monthly plan keeps improving the system.

RECOMMENDED FOR SERIOUS GROWTHStart Authority

$5,600 due today, then $600/month

Start the build
Launch guaranteeWe don't launch until you're happy: unlimited revisions until launch.
Your domainAlways yours
Ongoing requestsText us and it's handled